Aitokaiku partnered with Sennheiser for a really cool project showcasing our reactive music using Sennheiser’s MobileConnect technology which debuted at the Slush Music Conference. Music generated directly from the event using Aitokaiku’s mobile app for Android played live on an all-music channel for the duration of Europe’s largest startup conference.
Sennheiser MobileConnect allows users to cut through distractions and noise at live events and connect directly with the content. Attendees connected to the event’s Wi-Fi network used the MobileConnect App directly on their own smartphone to listen to the action on stage or Aitokaiku music.
Aitokaiku created hours of music from all of the sights and sounds of the event–because it was created by the event itself, it was free for Sennheiser to plug in and give users free music. Using Aitokaiku allowed Sennheiser to broadcast hours of royalty-free music at no cost for the duration of the event.
“We’re honored to be working with Sennheiser, a trusted brand that we as musicians have great respect for.” said Aitokaiku CEO and founder Jarno Eerola. “We developed Aitokaiku to be a flexible technology precisely so we could share the reactive music experience with as many people as possible on any platform.”
Aitokaiku Feedback Loop
We launched our mobile app for Android live on the Slush Music stage on November 30th. That means we were making Aitokaiku music from our announcement making music with Aitokaiku. Minds were blown!
Slush puts the spotlight on the music world with Slush Music in 2016, a dedicated mini-conference exploring the intersection of music and technology. Thanks so much to Slush for giving us an opportunity to reach so many ears and so many hearts with Aitokaiku music.
On the web: www.sennheiser.com